At first glance, the internet would seem to provide the perfect medium for advertising \u2013 far better, in fact, than the three-channel television of yore. Sure, you can no longer reach a mass audience with a single ad on a hit TV show \u2013 but you can do something that\u2019s even more effective.<\/p>\n
You can precisely target the group of people you want to reach with your ads. Facebook, Google and YouTube offer the ability to do this with just a few clicks of the mouse. As a result, unlike in the olden days of television, you don\u2019t have to broadcast your message to nearly everyone in the hope of reaching a particular demographic.<\/p>\n
But wait \u2013 it gets even better! You can also reach your target group anywhere, anytime. You don\u2019t have to wait until they\u2019re in front of the television at 9:00 p.m. Your ad can show up on their Facebook timeline whenever they log on, wherever they are.<\/p>\n
And here\u2019s the icing on the cake: you can measure your results with a level of precision that would make 1960s advertising executives weep with envy. You can see exactly how many people saw your ad, clicked on it and bought your product as a result. That allows you to optimize your content and advertising budget, based on what works and what doesn\u2019t.<\/p>\n
There\u2019s just one problem: every other company can do all of this, too. Thus, people are bombarded with ads just about everywhere they go online. So even if they\u2019re precisely targeted, most of your ads will just end up becoming yet another thing to ignore.<\/p>\n
Knowing this, many companies seek refuge in another approach to online marketing: search engine optimization<\/em>, or SEO. Here, the hope is that by using just the right keywords, your company\u2019s website will end up in the top results on Google when someone searches for the type of product you offer.<\/p>\n But most Google searches yield more than a dozen pages of results, and only a few companies will get their SEO so right that they\u2019ll be presented on the first page. The rest will be on the dreaded second page (or worse).<\/p>\n Fortunately, there are steps we can take to approach marketing more effectively. Contact Procure Media today for a free consultation.<\/p>\n","protected":false},"excerpt":{"rendered":" Precise measurable targeting would make 1960s advertising execs weep. Problem: every company can do this now.<\/p>\n","protected":false},"author":1,"featured_media":87754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-4193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying"],"_links":{"self":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/4193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4193"}],"version-history":[{"count":5,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/4193\/revisions"}],"predecessor-version":[{"id":87664,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/4193\/revisions\/87664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/media\/87754"}],"wp:attachment":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}