{"id":87681,"date":"2020-03-21T20:33:07","date_gmt":"2020-03-21T20:33:07","guid":{"rendered":"http:\/\/procure-media.com\/?p=87681"},"modified":"2021-02-23T22:57:12","modified_gmt":"2021-02-23T22:57:12","slug":"how-innovative-marketers-use-old-emotions-to-invent-new-solutions","status":"publish","type":"post","link":"https:\/\/procure-media.com\/?p=87681","title":{"rendered":"How Innovative Marketers Use Old Emotions To Invent New Solutions"},"content":{"rendered":"<p>There are billions of people in the world. Each one is unique, each one has a different collection of wants, needs, pain, and joy. But in many ways we\u2019re all the same. There is a high degree of overlap in how people feel.<\/p>\n<p>Marketers leverage old emotions to invent new solutions. What are those emotions? Everyone aligns around the same tired old vocubulary when expressing their fears, dreams and desires:<\/p>\n<ul>\n<li>Adventure<\/li>\n<li>Affection<\/li>\n<li>Avoiding new things<\/li>\n<li>Belonging<\/li>\n<li>Community<\/li>\n<li>Control<\/li>\n<li>Creativity<\/li>\n<li>Delight<\/li>\n<li>Freedom of expression<\/li>\n<li>Freedom of movement<\/li>\n<li>Friendship<\/li>\n<li>Good looks<\/li>\n<li>Health<\/li>\n<li>Learning new things<\/li>\n<li>Luxury<\/li>\n<li>Nostalgia<\/li>\n<li>Obedience<\/li>\n<li>Participation<\/li>\n<li>Peace of mind<\/li>\n<li>Physical activity<\/li>\n<li>Power<\/li>\n<li>Reassurance<\/li>\n<li>Reliability<\/li>\n<li>Respect<\/li>\n<li>Revenge<\/li>\n<li>Romance<\/li>\n<li>Safety<\/li>\n<li>Security<\/li>\n<li>Sex<\/li>\n<li>Strength<\/li>\n<li>Sympathy<\/li>\n<li>Tension<\/li>\n<\/ul>\n<p>Marketing is the process of creating solutions that interact directly with these audience feelings toward a specific outcome. Effective marketers leverage these emotions in a similar way an artist may make use of colors on a canvas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are billions of people in the world. Each one is unique, each one has a different collection of wants, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-87681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/87681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87681"}],"version-history":[{"count":3,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/87681\/revisions"}],"predecessor-version":[{"id":87684,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/posts\/87681\/revisions\/87684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=\/wp\/v2\/media\/87753"}],"wp:attachment":[{"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/procure-media.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}