January 11, 2021
Five Reasons to Use a Media Buying Agency
A media buying agency will free up your time so you can focus on high priority tasks.
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January 5, 2021
Seven Things Effective Media Buying Agencies Do Best
Business owners get overwhelmed evaluating what will get a solid ROI. A professional media buying agency comes in handy.
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December 20, 2020
What Does A Media Buying Agency Do?
Media buyers have to make decide which tactics and channels a company should be using to connect with their audience.
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December 2, 2020
Network Effect: Building A Bridge That Allows Your Product To Spread
A positive feedback loop happens when a product or service becomes more valuable as more people use it.
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November 1, 2020
Build A Tribe By Creating Tension – And Offering The Antidote.
Challenge the audience's "status" – their relationship to a group and their position within its hierarchy.
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October 20, 2020
Transforming Your Target Audience Into A Tribe
Resonates with your audience's shared worldview, which informs how they pursue their needs, desires and values.
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August 2, 2020
Market Narrowing Tactic #2: Find Uncrowded Extremes
You can find your target audience by staking out an unusual position in relation to a set of values.
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July 30, 2020
Four Misconceptions about Media Buying Agencies
Media Buying Agencies develop relationships, innovative strategies, and in fact save the customer money versus going it alone.
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July 1, 2020
Market Narrowing Tactic #1: The Focus On Adopters
Your target audience should share your definition of the desire that your product solves, and be open to change.
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May 18, 2020
The Average Company’s Limitations In Digital Advertising
Precise measurable targeting would make 1960s advertising execs weep. Problem: every company can do this now.
3 Comments3 Minutes