May 13, 2020
The Effective Marketer’s Task: Promote Something Worth Buying
Identify an underlying human desire or need and make sure your product fulfills it.
0 Comments3 Minutes
May 11, 2020
Instagram metrics: What to track and actionable performance benchmarks
0 Comments26 Minutes
April 20, 2020
Why Mass Advertising No Longer Works
Mass advertising made sense in the heyday of mass media; in the internet age, it no longer does.
2 Comments3 Minutes
March 25, 2020
How Does Media Buying Work?
Effective media buying ensures your target market actually sees your ad. It involves purchasing the most desirable yet cost effective space.
3 Comments5 Minutes