May 18, 2020
The Average Company’s Limitations In Digital Advertising
Precise measurable targeting would make 1960s advertising execs weep. Problem: every company can do this now.
May 13, 2020
The Effective Marketer’s Task: Promote Something Worth Buying
Identify an underlying human desire or need and make sure your product fulfills it.
April 20, 2020
Why Mass Advertising No Longer Works
Mass advertising made sense in the heyday of mass media; in the internet age, it no longer does.
March 25, 2020
How Does Media Buying Work?
Effective media buying ensures your target market actually sees your ad. It involves purchasing the most desirable yet cost effective space.