Seven Things Effective Media Buying Agencies Do Best
Business owners get overwhelmed evaluating what will get a…
Network Effect: Building A Bridge That Allows Your Product To Spread
A positive feedback loop happens when a product or service…
Build A Tribe By Creating Tension – And Offering The Antidote.
Challenge the audience's "status" – their relationship to a…
Transforming Your Target Audience Into A Tribe
Resonates with your audience's shared worldview, which…
Market Narrowing Tactic #2: Find Uncrowded Extremes
You can find your target audience by staking out an unusual…
Four Misconceptions about Media Buying Agencies
Media Buying Agencies develop relationships, innovative…
Market Narrowing Tactic #1: The Focus On Adopters
Your target audience should share your definition of the…
The Effective Marketer’s Task: Promote Something Worth Buying
Identify an underlying human desire or need and make sure…