January 11, 2021
Five Reasons to Use a Media Buying Agency
A media buying agency will free up your time so you can focus on high priority tasks.
January 5, 2021
Seven Things Effective Media Buying Agencies Do Best
Business owners get overwhelmed evaluating what will get a solid ROI. A professional media buying agency comes in handy.
December 20, 2020
What Does A Media Buying Agency Do?
Media buyers have to make decide which tactics and channels a company should be using to connect with their audience.
December 2, 2020
Network Effect: Building A Bridge That Allows Your Product To Spread
A positive feedback loop happens when a product or service becomes more valuable as more people use it.
November 1, 2020
Build A Tribe By Creating Tension – And Offering The Antidote.
Challenge the audience's "status" – their relationship to a group and their position within its hierarchy.
October 20, 2020
Transforming Your Target Audience Into A Tribe
Resonates with your audience's shared worldview, which informs how they pursue their needs, desires and values.
August 2, 2020
Market Narrowing Tactic #2: Find Uncrowded Extremes
You can find your target audience by staking out an unusual position in relation to a set of values.
July 30, 2020
Four Misconceptions about Media Buying Agencies
Media Buying Agencies develop relationships, innovative strategies, and in fact save the customer money versus going it alone.
July 1, 2020
Market Narrowing Tactic #1: The Focus On Adopters
Your target audience should share your definition of the desire that your product solves, and be open to change.